Lead scoring is to online marketing what water is to a river. This means that it makes online marketing much more relevant. Just like the river will lose its relevance without water, online marketing will lose its, without lead scoring. So, for effective online marketing, it should also be top-notch. Here are some tips to help you score leads better!
BANT stands for:
Budget- What’s the budget of the prospect?
Authority- How much authority does the person who converted the decision maker have?
Need: Does the prospect need it?
Timeframe: In what time frame will the prospect buy?
So, if the prospect meets three out of the above four requirements, then the lead can be scored.
For the best lead scoring, you should understand the digital body language of the prospect. But it is nothing like an ordinary body language. You won’t have body posture, facial expressions, eye contact, etc., to help you with understanding. So, you have to do it by collecting information about the digital behavior of the prospect by analyzing his social media activities. Understanding the digital body language helps you understand the candidate better, which further assists in better lead scoring.
Lead scoring is a difficult task to do on your own especially when you are an amateur. But you don’t even have to break a sweat thinking about it because we will do it for you. We have a team of seasoned professionals working round the clock for all the marketing assignment help services you need. Along with this, there are other perks you can enjoy if you choose our services such as:
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1)Use BANT to score leads
BANT stands for:
Budget- What’s the budget of the prospect?
Authority- How much authority does the person who converted the decision maker have?
Need: Does the prospect need it?
Timeframe: In what time frame will the prospect buy?
So, if the prospect meets three out of the above four requirements, then the lead can be scored.
2)Understand the digital body language
For the best lead scoring, you should understand the digital body language of the prospect. But it is nothing like an ordinary body language. You won’t have body posture, facial expressions, eye contact, etc., to help you with understanding. So, you have to do it by collecting information about the digital behavior of the prospect by analyzing his social media activities. Understanding the digital body language helps you understand the candidate better, which further assists in better lead scoring.
3)Do it with marketing automation
Marketing automation is a great way to score leads. It has become the buzzword among the marketeers in recent times. With this, you can score leads as they come in and set up workflows to follow up with them automatically. When it comes to lead scoring, marketing automation is the ultimate tool. Marketing automation also decreases the chances of error and takes off the burden of nurturing the leads.4)Keep sales and marketing close
For better lead scoring, the sales and marketing should work in coordination. They should work together consistently to enhance lead scoring and optimization. Lead scoring starts with sales, so to score leads properly, marketing must know what qualifies a lead for sales and marketing should only hand leads to sales if they meet those qualifications. In this way, the process will be streamlined and produce optimal Return On Investment.5)Use the KISS principle
Kiss stands for ‘keep it simple and stupid.' Yes, we often make things more complicated than they already are and with lead scoring, we can’t afford to do so. Leads are best scored when things are kept simple and straightforward. You don’t always have to make the process of lead scoring complex than it already is. Rather, score leads as they come and try to learn with time.6)Create a follow-up plan
Once you have scored your leads, it does not mean that you are done. You have to have a proper follow-up plan for the same. Moreover, you should plan lead nurturing too so that they can be turned into real opportunities. Lead nurturing is all about communicating with the buyer in every step of the way during the entire process and maintaining a good relationship.7)Analyze the bad leads
A person who knows his weaknesses has more strength than who does not. So, when a lead does not change into opportunity, you must know the reasons behind that. Besides this, you need to analyze them thoroughly and try to find a way to turn them into opportunities. You must see why those leads didn’t turn out the way they were supposed to. This will help you in scoring similar kinds of leads in future because you will know what to do and what not to, in order to score them.Lead scoring is a difficult task to do on your own especially when you are an amateur. But you don’t even have to break a sweat thinking about it because we will do it for you. We have a team of seasoned professionals working round the clock for all the marketing assignment help services you need. Along with this, there are other perks you can enjoy if you choose our services such as:
- Free unlimited revisions facility
- 24*7 customer support
- 100% Timely delivery
- No Plagiarism
- Money-back guarantee
- Free Turnitin report
So, feel free to contact us for all the services mentioned above.
